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Social Media Advertising

We run paid ads on Facebook, Instagram, LinkedIn, and TikTok aimed at exact audiences, with tracking that shows what works. It's like a flyer you can hand to just the right people and then count who actually showed up.

Starting at
$7,497/mo
Nationwide
U.S. coverage + 5 countries
5.0★
112+ reviews
29
Years in business
600+
Sites built & hosted
A+
BBB accredited

The Challenge

Your organic social reach is declining and you need to pay to reach even your own followers. Running ads yourself wastes budget on broad targeting that never converts.

Our Solution

AppWT manages targeted social ad campaigns with audience segmentation, creative testing, and conversion tracking. Reach ideal customers and measure exact cost per sale across platforms.

About Our Social Media Advertising Services

Social media platforms offer advertising precision that traditional media cannot match. We create campaigns targeting users by demographics, interests, behaviors, and custom audiences built from your customer data. Facebook ads reach local consumers while LinkedIn targets decision-makers at specific companies. Each platform requires different creative approaches: video ads for Instagram, carousel formats for Facebook, and professional content for LinkedIn. Dearborn businesses and Troy companies run campaigns that retarget website visitors, build lookalike audiences from customer lists, and test creative variations. We design ad graphics, write compelling copy, and manage bid strategies that maximize conversions within your budget. Pixel implementation tracks users from ad click through purchase, showing exact ROI. Campaign optimization happens continuously, shifting budget toward winning audiences and pausing underperforming ads. Monthly reports show cost per acquisition, return on ad spend, and audience insights that inform broader marketing strategy.

What's Included

✓ Facebook, Instagram, LinkedIn and TikTok managed together
✓ Creative produced per placement, not one asset reused
✓ Conversions API alongside the pixel with deduplication
✓ Audience exclusions applied so budget is not wasted
✓ Frequency capped to protect the audience
✓ Reporting tied to business outcomes, not platform vanity metrics

Technical Details

Social media advertising management encompasses the strategic planning, execution, optimization, and reporting of paid campaigns across Meta Ads Manager (Facebook, Instagram), LinkedIn Campaign Manager, TikTok Ads Manager, X Ads, Pinterest Ads, YouTube/Google Ads, and emerging platforms. Industry benchmarks indicate average CPCs ranging from $0.20-$0.97 (Facebook), $0.40-$3.56 (Instagram), $0.50-$1.00 (TikTok), and $2.00-$5.39 (LinkedIn), with CPMs averaging $7-$10 for Meta platforms, $6-$10 for TikTok, and $6-$30 for LinkedIn, though costs fluctuate significantly based on seasonality (Q4 holiday season seeing 100-200% increases), industry vertical, and audience specificity. Campaign architecture requires sophisticated targeting strategies leveraging first-party data (customer lists, website visitors, app users, engagement audiences), lookalike/similar audience modeling expanding reach to statistically similar users, interest and behavioral targeting using platform-derived signals, and contextual targeting for brand safety. Creative production demands platform-optimized asset development: Facebook/Instagram (1:1, 4:5, 9:16 ratios for different placements), TikTok (native-style UGC-aesthetic video performing 2-3x better than polished commercial content), LinkedIn (professional imagery with clear value propositions), with industry data indicating video ads achieving 20-30% higher engagement rates and 15-20% lower CPAs than static imagery. Technical implementation encompasses pixel/SDK installation (Meta Pixel, TikTok Pixel, LinkedIn Insight Tag) with enhanced conversions, conversion tracking configuration, and integration with analytics platforms for cross-channel attribution. Agency fee structures typically follow percentage-of-spend models (10-20% of ad spend), flat retainers ($1,500-$10,000/month), or hybrid arrangements.
Industry Insight

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Service Area

Social Media Advertising Across Metro Detroit & Beyond

Our headquarters sits at Five Mile and Farmington in Livonia. We have served Michigan businesses since 1997 — 29+ years from one home base, now serving clients nationwide across the United States and in five more countries.

Livonia Home Base

Pixel and conversions API together, deduplicated. Configured from Livonia with a shared event id so one purchase is counted once.

Wayne County Corridor

Creative per placement. Campaigns for Westland, Garden City, Plymouth, Canton and Dearborn businesses supply feed, story and reel assets separately.

Oakland County

Exclusions before launch. Farmington Hills, Novi, Southfield, Birmingham and Troy accounts exclude existing customers and staff so budget reaches new people.

Beyond Metro Detroit

Reported against outcomes. Flint, Ann Arbor, Lansing, Grand Rapids and 21-state clients see cost per result, not reach.

Not in Metro Detroit? We work remotely with clients nationwide. Reach out for a free consult.

Frequently Asked Questions

Quick answers about our social media advertising services.

We run paid ads on Facebook, Instagram, LinkedIn, and TikTok aimed at exact audiences, with tracking that shows what works. It's like a flyer you can hand to just the right people and then count who actually showed up.

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Ready to Get Started?

Let's discuss how our Social Media Advertising services can help your business grow. Free consultation, no obligation.

Same-Day Response No Contracts Required Transparent Pricing

AppWT Web & AI Solutions — Under Promise, Over Deliver since 1997.